Why Rate of Return is Secondary to Place

In this episode of the Heartland Multifamily Show, I’m going to talk about why rate of return is not the most important factor in what properties you should invest in. Rate of return is important, but what’s more important is place. You need to have your property in a place that is insulated and protected from the unpredictable nature of the world. Social unrest, economic instability, and unpredictable outcomes make it so that you could very easily lose your money, through no fault of your own. The solution is to park your money in a place where it’s safe first, and then worry about rate of return second. Watch this episode to find out how you can protect your multifamily investment property.